It’s time to break up with ‘john’– we’re moving on and he should too.
Sexual exploitation has a serious impact on the quality of life for all Edmontonians.
- 25-35 is the average age of ‘john school’ attendees
- 64% of ‘johns’ have children
- 15 years-old is the average age of entry into sexual exploitation
- An average of 100 solicitation arrests per year in the last 5 years
The Alberta Avenue community in Edmonton is stepping up; taking a unique approach to a common community concern.
On April 25, a ‘Dear ‘john’ campaign will be launched to discourage sexual exploitation, raise awareness, and encourage participation in the promotion of community safety.
The campaign is built on a break-up letter to “john” from the 118 avenue community.
The letter let’s ‘john’ know the relationship is over – we’re moving on and he should too. We want ‘john’ to know that this community is an active one – intolerant of their safety being compromised.
Signs featuring Dear ‘john’ messages will be placed along 118 Avenue to act as mobile deterrents, and will routinely change locations so as to capitalize on their visual impact.
Write your own message to ‘john’ in the comment section (below) and Tweet him using the hashtag #Dearjohn.
Alberta Avenue is moving on and not looking back, and encourages other communities to do the same.